Check&Love is a social network designed with the intention of revealing the hidden love among people you know, to help you become more than friends with them and not to make it easy for you in occasional meetings with strangers.
Creating love and not running away from it, is the synthesis of Check&Love's philosophy and, at the same time, the element of innovation with regards to digital communication.

Despite this approach, Check&Love is only a tool for joining and sharing and whatever you use it for will only depend on you and your way of living and managing your personal relationships.
And therefore, first and foremost, I believe it's important to highlight your awareness of the ethical responsibility you will express while playing Check&Love, in any case, in keeping with behavioural rules that you are expected to respect and make others respect.
And among these behavioural rules, the most important one is the one connected to privacy which, on one hand, hides your preferences, meaning the Checks that you put which will always remain hidden, and on the other, allows you to be clearly identified and accepted by friends and people you know. And therefore, by your private contacts who already know who you are, and by members of communities and events in places that you frequent, who, instead, must know who you are.

To achieve its objective Check&Love has been designed to be fun, because love is your happy moment that, like laughter, will take you back to childhood when everything was a game, and is structured in two user experiences, that are distinct and separate.
The first one will allow you to acquire friends and contacts from your address book, to always keep them up to date and then select them with a Check, remaining anonymous and not revealing your identity, because, after all, they know you.
The other user experience let's you play Check&Love with people that you know from every day places and those you meet in night clubs, beach resorts, offices, gyms and university, or at a private party, a concert, at a lesson, in other words, during your life made up of interpersonal relationships.
In these public spaces, you can join Check&Love communities and events that already exist, you can create communities and events that are open to everyone or only reserved to those you've invited, or meet and get to know other users in your nearby area.
This will be your chance to organise extra groups of people, to be put side by side with contacts and friends, thus widening your game scenario where you can put new Checks.
However, in order to join communities and events, you must set up a public profile and make your identity visible, because everyone must be able to recognize you and to know who you are; and when you play Check&Love you need to be present at the event, because you must meet and get to know people you like.

Both when playing with your friends and contacts, remaining hidden, as well as in the communities and events, where you are a member with a public profile, you can put as many Checks as you want, respecting your personal Ethical code.
Only one, the one who is your undeclared love, or to all those others you're interested in, and then to wait for Love which will arrive, only if, and only when that person or those people put a Check on you, will reveal your identity and theirs.

During your user experience, you will always be kept informed, with detailed information that you are invited to read in order to have the possibility to play Check&Love in an informed way.
In this detailed information you can find all the rules of the new social network and verify the privacy of your personal data and identity that no one will discover until you fall in Love with someone or until you decide to join communities and events.

In the rules of the game, you will be able to understand Check&Love's philosophy that you are required to respect, but at the same time to be on the lookout, checking the other users' behaviour.
And in keeping with this role, you will firstly set up a public profile with details that are correct or suitable to be accepted and identified in the communities and events. Communities and events that have been created as open and transparent places, in a dimension that I like to define and represent as contexts and occasions for transparent public getting together and meetings.
Secondly, use the reporting features provided by Check&Love to communicate false user details and abusive behaviour in the communities and events.

And it's thanks to this ethical approach which, at the same time, is free and informed, that I feel good when I ask you to join Check&Love, because nobody will know, only the person you want to know will know and, because in any case, Check&Love is only a game.